Joshua Lipsey

Team Concept

In The Press

Joshua Lipsey “The Trans-core-mer”



Joshua Lipsey (PTS, CTS,PFS) is a former professional basketball player/model who has an understanding of exercise physiology, human aesthetic, and how to trigger your major and minor core muscles. He’s a charming and grounded leader with a no-nonsense attitude who pushes his clients beyond their full potential.


During his off season for basketball, Joshua slipped a disc in his back and felt that the physiotherapists and chiropractors only provided a short term fix to his chronic condition. He spent his entire summer developing “core” transitions, holds, and dynamic movements which would help balance out all his major core muscles and lead to the creation of “CORE CONCEPTS”. Joshua feels that it is not good enough just to “work your core” and is more concerned with “how you work your core”. “Core Concepts” has help changed the bodies of all of his clients no matter the age or gender and he is looking to change bodies globally with his dvd release of “TransCOREmation “ in mid January.


As founder and director of Core Concepts Inc., Joshua has become one of Toronto’s most sought after fitness consultants and core specialists for both the private and public sectors. His expertise and focus is core enhancement and stabilization and through years of practice and study he has developed thousands of core exercises and progressions”. His training specialties include functional stability, strength and conditioning, and abdominal stability done through combination, dynamic and functional movements, and holds. He combines his method with a healthy lifestyle to help his clients achieve their weight loss goals and lifestyle management."


"Core Concepts is not only a core workout it is a lifestyle and culture"

Push Yourself.






Jordan Arono

Director of Operations

Head Core Specialist

"Jordan is the veteran on our staff he is extremely professional and dedicated to his craft one of the best trainers that I have come across in this industry”

- Joshua Lipsey

“Variety in training combined with consistency is key to success"

- Jordan Arono


Jordan is the director of operations and head core specialist at Core Concepts. Jordan has meshed the “Core Concept” with his own training philosophy to create an amazing innovative workout!


Jordan has been a professional fitness trainer for 9 years and has an extensive background in the health and fitness industry . He prefers to keep an open mind using his experience and education to tailor individual workout plans for each client with regards to reaching their specific goal as quickly and safely as possible. Jordan enjoys establishing relationships with his clients and is as dedicated to their goals as they are. He sees his role as an educator and tries to teach his clients how best to take care of themselves so the changes they make on the floor transgress into life changes.


To book an appointment with Jordan email him at: jordan@c2coreconcepts.com

Jordan Ungerman

Personal Training Specialist

Core Specialist

Registered Holistic Nutritionist

Jordan is the newest member of team concept and has just graduated from the Canadian School of Natural Nutrition. Jordan is also a personal training specialist and believes that the key to a healthy lifestyle originates in your core and nutrition.

"Jordan is a humble,hard working trainer and nutritionist and we are excited about his addition to team concept!”

- Joshua Lipsey

In The Press

Entertainment Tonight

Access Hollywood

24H Magazine

Daytime TV

Daytime Toronto

Core2Concept and Joshua Lipsey have been featured in a number of media outlets!

Check out just some of the appearances below.


Core Concepts Studio

446 Spadina Road Suite 208

Toronto, ON M5P 3M2


Phone: 416-901-9160

Email: joshua@c2coreconcepts.com

C2 Core Concepts ©2013. All Rights Reserved.